Tlaleho e khethehileng ea Cosmetics: Ho phahama ha lihlahisoa tsa malapeng, tse nang le tšepo mabapi le tsoelo-pele ea litlolo tsa lehae
1. Indasteri ea litlolo ea Chaena e ntse e eketseha
1.1 Indasteri ea litlolo ka kakaretso e boloka mokhoa o ntseng o eketseha
Litlolo tlhaloso le lihlopha.Ho ea ka Melao ea Tsamaiso le Tsamaiso ea Litlolo (khatiso ea 2021), litlolo li bua ka lihlahisoa tsa letsatsi le letsatsi tsa indasteri ea lik'hemik'hale tse sebelisoang letlalong, moriri, manala, molomo le likarolo tse ling tsa 'mele oa motho ka ho hohla, ho fafatsa kapa mekhoa e meng e ts'oanang ka sepheo. ea ho hloekisa, ho sireletsa, ho khabisa le ho fetola.Litlolo li ka aroloa ka litlolo tse khethehileng le litlolo tse tloaelehileng, tseo har'a tsona litlolo tse khethehileng li buang ka tse sebelisoang bakeng sa 'mala oa moriri, perm, freckle le whitening, sunscreen, thibelo ea tahlehelo ea moriri le litlolo tse bolelang liphello tse ncha.Tekanyo ea 'maraka oa lefats'e oa litlolo e bonts'a kholo ea kholo ka kakaretso.Ho latela Setsi sa Lipatlisiso sa Moruo oa China, ho tloha 2015 ho isa 2021, 'maraka oa litlolo oa lefats'e o holile ho tloha ho li-euro tse limilione tse likete tse 198 ho isa ho li-euro tse limilione tse likete tse 237.5, ka CAGR ea 3.08% nakong eo, e bolokang kholo ea kholo ka kakaretso.Har'a bona, 'maraka oa lefats'e oa litlolo o theohile ka 2020, haholo-holo ka lebaka la tšusumetso ea COVID-19 le lintlha tse ling,' me boholo ba mmaraka bo ile ba eketseha ka 2021.
Asia Leboea e na le karolo e kholo ka ho fetisisa 'marakeng oa litlolo oa lefatše.China ke indasteri, ho latela lintlha tse tsoang setheong sa 2021, Asia Leboea, Amerika Leboea, sebaka sa Europe 'marakeng oa litlolo oa lefats'e se ikarabella bakeng sa 35%, 26% le 22% ka ho latellana, e nang le karolo e fetang karolo ea boraro ea Asia leboea. .Ho hlakile hore 'maraka oa lefats'e oa litlolo o shebane haholo le libaka tse tsoetseng pele moruong, moo Asia Leboea, Amerika Leboea le Europe li nkang ho feta 80% ea kakaretso.
Kakaretso ea thekiso ea thekiso ea lihlahisoa tsa litlolo Chaena e bolokile kholo e batlang e potlakile mme e ntse e tla ba le litšobotsi tse kholo tsa kholo nakong e tlang.Ho ea ka Ofisi ea Naha ea Lipalopalo, ho tloha 2015 ho isa 2021, kakaretso ea thekiso ea thekiso ea lihlahisoa tsa litlolo Chaena e eketsehile ho tloha ho li-yuan tse limilione tse likete tse 204.94 ho isa ho li-yuan tse limilione tse likete tse 402.6, ka CAGR ea 11.91% nakong eo, e leng makhetlo a fetang a mararo sekhahla sa kholo ea selemo le selemo sa 'maraka oa litlolo oa lefats'e ka nako e ts'oanang.Ka nts'etsopele ea moruo oa sechaba, tlhokahalo ea litlolo e ntse e ata le ho feta 'me mocha oa thekiso ea litlolo o ntse o eketseha le ho feta.Palo eohle ea 'maraka oa litlolo e ntse e hola ka potlako lilemong tsa morao tjena.Ka 2022, ka seoa sa COVID-19 khafetsa le ho koaloa ha sekhahla libakeng tse ling, thepa ea lapeng le ts'ebetso ea kantle ho naha li ile tsa ameha, mme thekiso ea mabenkele ea litlolo Chaena e ile ea theoha hanyane, ka kakaretso ea thekiso ea selemo le selemo ea thekiso ea litlolo e fihla ho li-yuan tse limilione tse likete tse 393.6. .Nakong e tlang, ka ho hlaphoheloa ka mor'a lefu la seoa le ho phahama ha litlolo tsa Guochao, indasteri ea litlolo tsa malapeng e tla tsoela pele ho ntlafala ka boleng bo phahameng, 'me tekanyo ea litlolo tsa Sechaena e lebeletsoe ho boloka khōlo e phahameng.
Lihlahisoa tsa tlhokomelo ea letlalo, lihlahisoa tsa tlhokomelo ea moriri le litlolo ke likarolo tse tharo tsa bohlokoa tsa 'maraka oa litlolo, tseo har'a tsona lihlahisoa tsa tlhokomelo ea letlalo li nkang sebaka sa pele.Lintlha tse tsoang Setsing sa Lipatlisiso sa Moruo oa Chaena li bontša hore 'marakeng oa litlolo oa lefatše ka 2021, lihlahisoa tsa tlhokomelo ea letlalo, lihlahisoa tsa tlhokomelo ea moriri le litlolo li tla ikarabella bakeng sa 41%, 22% le 16% ka ho latellana.Ho ea ka Frost & Sullivan, lihlahisoa tsa tlhokomelo ea letlalo, lihlahisoa tsa tlhokomelo ea moriri le litlolo li tla ikarabella bakeng sa karolo ea 51.2 lekholong, karolo ea 11.9 lekholong le karolo ea 11.6 lekholong, ka ho latellana, ea 'maraka oa litlolo oa Chaena ka 2021. Ka kakaretso, marakeng oa litlolo tsa malapeng le tsa linaheng tse ling, lihlahisoa tsa tlhokomelo ea letlalo. lula maemong a ka sehloohong, 'marakeng oa lehae karolo e fetang halofo.Phapang ke hore lihlahisoa tsa tlhokomelo ea moriri oa malapeng le li-account tsa litlolo li lekana, ha 'marakeng oa lefatše oa litlolo, lihlahisoa tsa tlhokomelo ea moriri li nka karolo ea 6 lekholong ho feta litlolo tsa papiso.
1.2 Sekala sa tlhokomelo ea letlalo naheng ea rona kaofela se ntse se hola
Tekanyo ea 'maraka oa tlhokomelo ea letlalo oa Chaena e ntse e hola' me e lebelletsoe ho feta li-yuan tse limilione tse likete tse 280 ka 2023. Ho latela lipatlisiso tsa iMedia, ho tloha 2015 ho isa 2021, boholo ba 'maraka oa China oa tlhokomelo ea letlalo bo nyolohile ho tloha ho li-yuan tse limilione tse likete tse 160.6 ho isa ho li-yuan tse limilione tse likete tse 230.8, ka CAGR ea 6.23 lekholong nakong eo.Ka 2020, ka lebaka la tšusumetso ea COVID-19 le lintlha tse ling, sekala sa mmaraka oa tlhokomelo ea letlalo oa China se ile sa fokotseha, mme ka 2021, tlhoko e ile ea lokolloa butle butle mme sekhahla se khutlela kholong.Imedia Research e bolela esale pele hore ho tloha 2021 ho isa 2023, 'maraka oa China oa skincare o tla hola ka sekhahla sa kholo ea selemo le selemo sa 10.22%,' me o tla hola ho li-yuan tse limilione tse likete tse 280.4 ka 2023.
Naheng ea habo rona, lihlahisoa tsa tlhokomelo ea letlalo li fapane ebile lia qhalana, tranelate ea sefahleho, emulsion ke lihlahisoa tse sebelisoang hangata.Ho latela iMedia Research, ka 2022, bareki ba Machaena ba ile ba sebelisa lihlahisoa tsa tlhokomelo ea letlalo tse nang le tšebeliso e phahameng ka ho fetisisa ea tranelate le lotion, mme 46.1% ea bareki ba sebelisa tranelate le 40.6% ba sebelisa lotion.Taba ea bobeli, bohloeki ba sefahleho, tranelate ea mahlo, toner le mask le tsona ke lihlahisoa tse sebelisoang haholo ke bareki, tse etsang karolo e fetang 30%.Ka ntlafatso ea maemo a bophelo a batho, ba na le litlhoko tse phahameng tsa ponahalo, tlhokahalo e eketsehileng ea tlhokomelo ea letlalo joalo ka tlhokomelo le ho thibela botsofali, le litlhoko tse ntlafalitsoeng haholoanyane bakeng sa lihlahisoa tsa tlhokomelo ea letlalo, tse khothalletsang indasteri ea tlhokomelo ea letlalo ho tsoela pele ka tsoelo-pele e ncha likarolong tse fapaneng. , le lihlahisoa tse ngata tse fapaneng le tse sebetsang.
1.3 Sekhahla sa kholo ea sekala sa litlolo tsa China se batla se khanya
Mmaraka oa litlolo oa China o boloka kholo e potlakileng mme o tsoteha ho feta indasteri ea tlhokomelo ea letlalo.Ho latela iMedia Research, ho tloha 2015 ho isa 2021, 'maraka oa litlolo oa China o holile ho tloha ho li-yuan tse limilione tse likete tse 25.20 ho isa ho li-yuan tse limilione tse likete tse 44.91, ka CAGR ea 10.11%, e phahameng haholo ho feta sekhahla sa kholo ea' maraka oa skincare ka nako eona eo.Joalo ka lihlahisoa tsa tlhokomelo ea letlalo, 'maraka oa litlolo oa China o ile oa angoa ke seoa sena ka 2020, mme sekhahla sa selemo sohle se theohile ka 9.7%.Hobane seoa sena se bile le tšusumetso e kholo tlhokahalong ea litlolo, athe tlhoko ea tlhokomelo ea letlalo e ne e batla e tsitsitse, boholo ba 'maraka oa litlolo bo ile ba theoha ho feta ba' maraka oa tlhokomelo ea letlalo selemong seo.Ho tloha ka 2021, thibelo le taolo ea seoa butle-butle e ile ea fetoha ntho e tloaelehileng, 'me ka 2023, China e ile ea kenya ts'ebetsong tube ea Sehlopha sa B le B bakeng sa "coronavirus" e ncha.Tšusumetso ea seoa sena e ile ea kokobela butle-butle, ’me tlhoko ea baahi ea ho iketsetsa litlolo ea ntlafala.Imedia Research e bolela esale pele hore 'maraka oa litlolo oa China o tla fihla ho li-yuan tse limilione tse likete tse 58.46 ka 2023, ka sekhahla sa kholo ea 14.09% ho tloha 2021 ho isa 2023.
Sekhahla sa tšebeliso ea sefahleho, sehlahisoa sa molala le sehlahisoa sa molomo se phahame haholo naheng ea rona.Ho ea ka iMedia Research, lihlahisoa tsa sefahleho le molala, ho kenyelletsa le motheo, BB cream, phofo e hlephileng, phofo le phofo ea contorting, ke lihlahisoa tse sebelisoang ka ho fetisisa tsa litlolo ke bareki ba Chaena ka 2022, tse etsang karolo ea 68.1 lekholong ea kakaretso.Taba ea bobeli, tšebeliso ea lihlahisoa tsa molomo tse kang lipstick le lip gloss le tsona li ne li phahame, li fihla ho 60.6%.Leha ho na le tlhoko ea ho roala limaske nakong ea seoa, ts'ebeliso ea lihlahisoa tsa molomo e ntse e le holimo, e bonts'a bohlokoa ba ho penta melomo ho theheng chebahalo ka kakaretso.
1.4 Kholo e potlakileng ea likanale tsa marang-rang e thusa nts'etsopele ea indasteri
Seteishene sa E-commerce se fetohile mocha oa pele o moholo oa 'maraka oa litlolo oa China.Ho latela Setsi sa Patlisiso ea Indasteri ea Moruo oa China, ka 2021, thekiso ea e-commerce, mabenkele a maholo le mabenkele a lefapha e tla ikarabella bakeng sa 39%, 18% le 17% ea 'maraka oa tlhokomelo ea botle oa China, ka ho latellana.Ka botumo bo potlakileng ba Marang-rang le ho phahama ha liforomo tse khutšoane tsa video tse kang Douyin Kuaishou, lihlahisoa tsa litlolo lapeng le kantle ho naha li butse moralo oa tsona oa inthanete.Ha e kopantsoe le phetoho e potlakileng ea mekhoa ea tšebeliso ea baahi e bakiloeng ke seoa sena, mecha ea khoebo ea e-commerce e tsoetse pele ka matla.Ka 2021, karolo ea thekiso ea liteishene tsa e-commerce 'marakeng oa tlhokomelo ea botle oa China e eketsehile ka liperesente tse 21 ha e bapisoa le 2015,' me e fetile hole mabenkele le liteishene tsa mabenkele.Keketseho e potlakileng ea liteishene tsa marang-rang e roba meeli ea libaka mme e ntlafatsa boiketlo ba tšebeliso ea litlolo.Ho sa le joalo, e fana ka menyetla ea nts'etsopele ea lihlahisoa tsa litlolo tsa lehae mme e thusa ho potlakisa nts'etsopele ea indasteri ka kakaretso.
2. Lihlahisoa tsa kantle ho naha ke tsona tse ka sehloohong, 'me limmaraka tse tsebahalang li nkeloa sebaka ka potlako
2.1 Mekhahlelo ea tlholisano ea mebaraka
Mekhahlelo ea tlholisano ea lihlahisoa tsa litlolo.Ho ea ka Setsi sa Patlisiso ea Indasteri e shebileng Pele, lik'hamphani tsa lefats'e tsa litlolo li arotsoe haholo ka likarolo tse tharo.Har'a bona, echelon ea pele e kenyelletsa L 'Oreal, Unilever, Estee Lauder, Procter & Gamble, Shiseido le lihlahisoa tse ling tse tummeng tsa machaba.Mabapi le 'maraka oa Chaena, ho latela lintlha tsa Setsi sa Patlisiso ea Indasteri e shebileng pele, ho latela theko ea lihlahisoa le lihlopha tse shebiloeng,' maraka oa China oa litlolo o ka aroloa ka likarolo tse hlano, e leng litlolo tsa maemo a holimo (mabothobotho), tse phahameng. - litlolo tsa ho qetela, litlolo tse mahareng le tse holimo, litlolo tse ngata, le 'maraka o theko e boima haholo.Har'a bona, sebaka se phahameng sa 'maraka oa litlolo tsa Sechaena se laoloa ke lihlahisoa tsa linaheng tse ling, tseo boholo ba tsona e leng lihlahisoa tsa machaba tse holimo tsa litlolo, tse kang LAMER, HR, Dior, SK-Ⅱ joalo-joalo.Mabapi le lihlahisoa tsa litlolo tsa lehae, li shebane haholo le limmaraka tse bohareng le tse holimo, tse tsebahalang le tse theko e boima haholo Chaena, joalo ka Pelaya le Marumi.
2.2 Li-brand tsa kantle ho naha li ntse li atile
Lihlahisoa tse kholo tsa Europe le Amerika li etella pele karolo ea 'maraka ea litlolo naheng ea rona.Ho latela data ea Euromonitor, ka 2020, lihlahisoa tse holimo 'marakeng oa indasteri ea litlolo tsa China ke L 'Oreal, Procter & Gamble, Estee Lauder, Shiseido, Louis Denwei, Unilever, AmorePacific, Shanghai Jahwa, Jialan joalo-joalo.Har'a tsona, lihlahisoa tsa litlolo tsa Europe le Amerika li natefeloa ke botumo bo holimo 'marakeng oa China, mme L 'Oreal le Procter & Gamble li boloka liabo tsa pele tsa mmaraka.Ho ea ka Euromonitor, likarolo tsa mmaraka tsa L 'Oreal le Procter & Gamble' marakeng oa litlolo tsa China ka 2020 li ne li le 11.3% le 9.3%, ka ho latellana, ho ea holimo ho liperesente tse 2.6 le ho theoha ka liperesente tse 4.9 ha li bapisoa le 2011. Ke habohlokoa ho hlokomela hore ho tloha ka 2018 , Karolo ea 'maraka ea L 'Oreal naheng ea Chaena e potlakile.
Lefapheng la maemo a holimo la litlolo tsa Machaena, karolo ea 'maraka ea L 'Oreal le Estee Lauder e feta 10%.Ho latela Euromonitor, ka 2020, lihlahisoa tse tharo tse holimo tsa machaba 'marakeng oa maemo a holimo oa indasteri ea litlolo ea China ke L 'Oreal, Estee Lauder le Louis Vuitton, ka ho latellana, ka likarolo tse tsamaellanang tsa mmaraka tsa 18.4%, 14.4% le 8.8%.Mabapi le lihlahisoa tsa malapeng, ka 2020, har'a lihlahisoa tsa TOP 10 tsa litlolo tse phahameng tsa Chaena, tse peli ke lihlahisoa tsa lehae, ka ho latellana Adolfo le Bethany, ka karolo ea 'maraka e lekanang ea 3.0% le 2.3%.E bonahalang, tšimong ea litlolo tse phahameng, lihlahisoa tsa malapeng li ntse li e-na le kamore e kholo ea ho ntlafatsa.Lefapheng la litlolo tse ngata tsa China, Procter & Gamble e etella pele tsela mme lihlahisoa tsa lapeng li nka sebaka.Ho latela Euromonitor, 'marakeng oa China oa litlolo tse ngata ka 2020, karolo ea' maraka ea Procter & Gamble e fihlile ho 12.1%, e behile boemo ba pele 'marakeng, e lateloa ke karolo ea L 'Oreal ea 8.9%.'Me lihlahisoa tsa lehae li na le matla a itseng a tlhōlisano' marakeng oa China oa litlolo tse ngata.Har'a lihlahisoa tse 10 tse holimo ka 2020, lihlahisoa tsa lehae li etsa karolo ea 40%, ho kenyeletsoa Shanghai Baiquelin, Jia LAN Group, Shanghai Jahwa le Shanghai Shangmei, ka likarolo tse tsamaellanang tsa mmaraka tsa 3.9%, 3.7%, 2.3% le 1.9% ka ho latellana, moo Baiquelin e leng teng. boemo ba boraro.
2.3 'maraka oa maemo a holimo o phahame, tlhōlisano ea' maraka oa batho ba bangata e matla le ho feta
Lilemong tse leshome tse fetileng, indasteri ea litlolo e ile ea fokotseha pele, 'me ea eketseha.Ho ea ka Setsi sa Lipatlisiso sa Liindasteri se shebileng pele, ho tloha 2011 ho isa 2017, khatello ea indasteri ea litlolo ea China e ile ea tsoela pele ho theoha, ha CR3 e theoha ho tloha ho liperesente tse 26.8 ho isa ho liperesente tse 21.4, CR5 ho tloha ho liperesente tse 33.7 ho isa ho 27.1, le CR10 ho tloha ho liperesente tse 44,3 ho isa ho 38.6. peresente.Ho tloha ka 2017, khatello ea maikutlo ea indasteri e ntse e fola butle-butle.Ka 2020, khatello ea CR3, CR5 le CR10 indastering ea litlolo e nyolohetse ho 25.6%, 32.2% le 42.9%, ka ho latellana.
Mmaraka oa litlolo tsa maemo a holimo o phahame mme tlholisano ea 'maraka oa litlolo tse ngata e matla.Ho ea ka Euromonitor, ka 2020, CR3, CR5 le CR10 tsa 'maraka oa litlolo tse phahameng tsa Chaena li tla ikarabella bakeng sa 41.6%, 51.1% le 64.5% ka ho latellana, ha CR3, CR5 le CR10 tsa' maraka oa litlolo tsa China li tla ikarabella bakeng sa 32.9%, % le 43.1% ka ho latellana.Ho totobetse hore mokhoa oa tlhōlisano oa 'maraka oa litlolo tse phahameng o batla o phahame.Leha ho le joalo, palo ea lihlahisoa tsa 'maraka oa batho ba bangata e batla e qhalane,' me tlhōlisano e matla le ho feta.Ke Procter & Gamble le L 'Oreal feela ba nang le kabelo e phahameng.
3. Ho hlaphoheloa ka mor'a lefu la seoa + leqhubu le ntseng le phahama, ho ba le tšepo mabapi le tsoelo-pele ea nakong e tlang ea litlolo tsa lehae.
3.1 Ho hlaphoheloa ka mor'a lefu la seoa le kamore e kholo bakeng sa kholo ea tšebeliso ea motho ka mong
Nakong ea seoa sena, tlhoko ea bareki ea litlolo e amehile haholo.Ho tloha bofelong ba selemo sa 2019, phello e pheta-phetoang ea seoa se secha sa coronavirus e thibetse maeto a baahi mme e amme tlhoko ea bona ea litlolo ho isa bohōleng bo itseng.Ho latela tlhaiso-leseling ea lipatlisiso tsa iMedia Research, ka 2022, hoo e ka bang 80% ea bareki ba Machaena ba lumela hore seoa sena se na le tšusumetso tlhokahalong ea litlolo, mme ba fetang halofo ea bona ba nahana hore maemo a ho sebetsa hae nakong ea seoa a tla fokotseha. makhetlo a mangata a litlolo.
Tšusumetso ea seoa sena e ntse e fokotseha butle-butle, 'me indasteri ea litlolo e haufi le ho hlaphoheloa.Lilemong tse tharo tse fetileng, phello e pheta-phetoang ea lefu la seoa la "coronavirus" e sitisitse nts'etsopele ea moruo o moholo oa China ho isa bohōleng bo itseng, mme tlhoko ea litlolo e theohile ka lebaka la mabaka a mabe a joalo ka boikemisetso bo fokolang ba tšebeliso ea baahi, lithibelo tsa maeto, mask. lithibelo le litšitiso tsa thepa.Ho latela Ofisi ea Naha ea Lipalo-palo, thekiso e akaretsang ea thekiso ea thepa ea bareki ka 2022 e ne e le li-yuan tse limilione tse likete tse 439,773.3, e theohile ka 0.20% selemo le selemo;Litheko tsa thekiso ea litlolo e ne e le li-yuan tse limilione tse likete tse 393.6, tse theohileng ka 4.50% selemo le selemo.Ka 2023, China e tla kenya tšebetsong "Tube ea Sehlopha sa B le B" bakeng sa ts'oaetso e ncha ea coronavirus mme ha e sa hlola e sebelisa mehato ea ho behelloa ka thoko.Kameho ea seoa moruong oa China e fokotseha butle-butle, tšepo ea bareki e ntse e eketseha, 'me phallo ea batho e sa sebetseng e tsoetse pele haholo, e leng se lebelletsoeng ho phahamisa tlhoko ea indasteri ea litlolo.Ho ea ka lintlha tsa morao-rao tse tsoang ho National Bureau of Statistics, thekiso ea thekiso ea thepa ea bareki e eketsehile ka 3.50% likhoeling tse peli tsa pele tsa 2023, tseo har'a tsona thekiso ea thekiso ea litlolo e eketsehile ka 3.80%.
Ntlafatso ea boemo ba tšebeliso ea motho ka mong ea litlolo e kholo.Ka 2020, tšebeliso ea motho ka mong ea litlolo Chaena e ne e le $ 58, ha e bapisoa le $ 277 United States, $ 272 Japane le $ 263 Korea Boroa, tse fetang makhetlo a mane ho feta boemo ba malapeng, ho latela lipatlisiso.Ho ea ka mekhahlelo, lekhalo pakeng tsa litlolo tsa China ho motho ka mong le la linaha tse tsoetseng pele le leholoanyane.Ho ea ka datha ea Lefatše la Kanyan, ka 2020, chelete e sebelisoang ho motho ka mong ho etsa litlolo United States le Japane e tla ba $ 44.1 le $ 42.4 ka ho latellana, athe Chaena, chelete e sebelisoang ho motho ka mong ho litlolo e tla ba $ 6.1 feela.Tšebeliso ea litlolo tsa motho ka mong United States le Japane e har'a tse phahameng ka ho fetisisa lefatšeng, makhetlo a 7.23 le makhetlo a 6.95 ho feta a Chaena.Mabapi le tlhokomelo ea letlalo, tšebeliso ea motho ka mong Japane le Korea Boroa e sa le pele haholo, e fihla ho $ 121.6 le $ 117.4 ka ho latellana ka 2020, makhetlo a 4.37 le makhetlo a 4,22 a Chaena ka nako e tšoanang.Ka kakaretso, ha ho bapisoa le linaha tse tsoetseng pele, boemo ba tšebeliso ea motho ka mong bakeng sa tlhokomelo ea letlalo, litlolo le litlolo tse ling bo tlase naheng ea rona, e nang le sebaka se fetang habeli sa ntlafatso.
3.2 Ho phahama ha botle ba China-Chic
Palo ea lihlahisoa tsa litlolo tsa lapeng 'marakeng oa litlolo oa China e ntse e eketseha ka potlako.Ka 2021, lihlahisoa tsa Machaena, Amerika, Mafora, Korea le Majapane li tla ikarabella bakeng sa liperesente tse 28.8, liperesente tse 16.2, liperesente tse 30.1, liperesente tse 8.3 le liperesente tse 4.3 tsa mmaraka oa litlolo, ka ho latellana, ho latela Setsi sa Lipatlisiso sa Moruo oa China.Hoa bohlokoa ho hlokomela hore lihlahisoa tsa litlolo tsa China li tsoetse pele ka potlako, 'me lihlahisoa tsa litlolo tsa lehae li ntse li eketsa karolo ea tsona ea' maraka oa litlolo tsa lehae ka liperesente tse 8 lipakeng tsa 2018 le 2020, ka lebaka la papatso ea mekhoa ea naha, melemo e theko e tlaase, le temo ea lihlahisoa tse ncha. le lintho tsa blockbuster.Nakong ea ho phahama ha lihlahisoa tsa lehae, lihlopha tsa machaba le tsona li qothisana lehlokoa le 'maraka oa lehae oa boemo bo tlase ka mefuta e fapaneng,' me tlholisano ea 'maraka oa litlolo tsa China e ntse e mpefala le ho feta.Leha ho le joalo, ha ho bapisoa le indasteri ea tlhokomelo ea letlalo, lihlahisoa tsa malapeng li ka boela tsa fumana karolo ea 'maraka oa malapeng ka potlako indastering ea litlolo, e nang le litšobotsi tse matla tsa feshene le ho khomarela ha basebelisi.
Indastering ea litlolo ea Chaena, karolo ea 'maraka ea lihlahisoa tsa lihlooho e theohile,' me lihlahisoa tsa malapeng li atlehile ho loantša.Lintlha tse tsoang Setsing sa Lipatlisiso sa Moruo oa China li bontša hore ka 2021, CR3, CR5 le CR10 ea indasteri ea litlolo ea China e tla ba 19.3%, 30.3% le 48.1%, ka ho latellana, ho theoha ka liperesente tse 9.8, lintlha tsa 6.4 le liperesente tse 1.4 ha li bapisoa le 2016. Lilemong tsa morao tjena, kakaretso ea indasteri ea litlolo Chaena e theohile, haholo hobane karolo ea mmaraka ea likhoebo tse etelletseng pele joalo ka L 'Oreal le Maybelline e theohile haholo.Ho latela Setsi sa Patlisiso ea Indasteri ea Moruo oa China, TOP 1 le TOP 2 'marakeng oa litlolo ka 2021 ke Huaxizi le Perfect Journal, ka karolo ea mmaraka ea 6.8% le 6.4% ka ho latellana, ka bobeli e eketsehile ka liperesente tse fetang 6 ha li bapisoa le 2017. 'me re atlehile ho feta Dior, L 'Oreal, YSL le lihlahisoa tse ling tse kholo tsa machaba.Nakong e tlang, ka ho fokotseha ha lihlahisoa tsa malapeng, indasteri ea litlolo e ntse e hloka ho khutlela mohloling oa lihlahisoa.Letšoao, boleng ba sehlahisoa, katleho ea lihlahisoa, boqapi ba ho bapatsa le litsela tse ling ke senotlolo sa nts'etsopele e tsitsitseng le e phetseng hantle ea lihlahisoa tsa lehae kamora ho hlaha.
3.3 Moruo oa botle ba banna, eketsa bokhoni ba 'maraka oa litlolo
Mmaraka oa China oa tlhokomelo ea letlalo la banna o ntse o hola ka potlako.Ka nts'etsopele ea The Times, mohopolo oa botle le tlhokomelo ea letlalo o lebisitsoe tlhokomelo e eketsehileng ke lihlopha tsa banna.Ho tsebahala ha litlolo tsa banna le hona ho ntse ho ntlafala butle-butle, 'me tlhoko ea tlhokomelo ea letlalo la banna le litlolo e ntse e eketseha letsatsi le letsatsi.Ho latela CBNData's 2021 Men's Skincare Market Insight, moreki ea tloaelehileng oa banna o tla reka lihlahisoa tse 1.5 tsa skincare le sehlahisoa se le seng sa litlolo ka khoeli.Lintlha tse tsoang ho Tmall le Imedia Research li bonts'a hore ho tloha 2016 ho isa 2021, sekhahla sa 'maraka sa lihlahisoa tsa banna ba letlalo naheng ea China se holile ho tloha ho li-yuan tse limilione tse likete tse 4.05 ho isa ho li-yuan tse limilione tse likete tse 9.09, ka CAGR ea 17.08% nakong eo.Le tlas'a tšusumetso ea seoa sena, tekanyo ea 'maraka oa tlhokomelo ea letlalo la banna ba Machaena e ntse e tsoela pele ho hola, e bonts'ang bokhoni ba eona ba tšebeliso e kholo.Imedia Research e hakanya hore sekhahla sa mmaraka oa tlhokomelo ea letlalo la banna ba China se tla feta li-yuan tse limilione tse likete tse 10 ka 2022, mme se lebelletsoe ho nyolohela ho li-yuan tse libilione tse 16.53 ka 2023, ka sekhahla sa kholo ea selemo le selemo sa 29.22% ho tloha 2021 ho isa 2023.
Banna ba bangata ba se ba ntse ba e-na le mokhoa oa ho hlokomela letlalo, empa karolo e nyenyane ea liperesente ba itlotsa ka litlolo.Ho latela tlaleho ea 2021 ea "Male Beauty Economy" e phatlalalitsoeng ke Mob Research Institute, ho feta 65% ea banna ba itheketse lihlahisoa tsa tlhokomelo ea letlalo, 'me banna ba fetang 70% ba na le mekhoa ea ho hlokomela letlalo.Empa kamohelo ea banna ea litlolo e ntse e sa phahame, ha e e-s'o hlaolele mokhoa oa botle.Ho latela lintlha tsa lipatlisiso tsa Mob Research Institute, ho feta 60% ea banna ha ho mohla ba itlatsang litlolo, 'me banna ba fetang 10% ba tsitlallela ho itlotsa letsatsi le letsatsi kapa khafetsa.Sebakeng sa litlolo, banna ba hōlileng tsebong ba khetha ho reka lihlahisoa tse nkhang hamonate, 'me banna ba post-1995 ba na le tlhokahalo e phahameng ea pentšele ea lintši, motheo le phofo ea moriri.
3.4 Tšehetso ea leano ho khothaletsa nts'etsopele ea indasteri ea boleng bo holimo
Phetoho ea moralo oa indasteri ea litlolo naheng ea rona.Ho latela Setsi sa Patlisiso ea Indasteri ea Ponelopele, nakong ea Moralo oa Lilemo tse Hlano tsa 12, naha e ne e tsepamisitse maikutlo ho lokiseng sebopeho sa indasteri ea litlolo le ho ntlafatsa sebopeho sa khoebo;Nakong ea Moralo oa Lilemo tse Hlano oa bo-13, mmuso o khothalelitse phetheho ea melao le melawana e amanang le litlolo, ho lokisa melaoana ea tlhokomelo ea bohloeki ba litlolo, le ho matlafatsa boits'oaro ho potlakisa phetoho ea indasteri le ho khothaletsa nts'etsopele e tloaelehileng ea indasteri.Nakong ea Moralo oa Lilemo tse Hlano oa 14, mmuso o ile oa etsa liketso tsa ho aha lets'oao ho theha le ho hlaolela lihlahisoa tsa maemo a holimo tsa litlolo tsa Machaena le ho khothaletsa nts'etsopele ea moshoelella le ea boleng bo holimo ea indasteri.
Indasteri ea litlolo e tlas'a taolo e tiileng 'me mehla ea ntlafatso ea boleng bo holimo ke mokhoa o akaretsang.Ka June 2020, Lekhotla la Naha le phatlalalitse Melao ea Tsamaiso le Tsamaiso ea Litlolo (Melao e Mecha), e tla qala ho sebetsa qalong ea 2021. Ha ho bapisoa le Molao oa khale oa 1990, litlolo li fetohile ho latela tlhaloso, boholo. , karohano ea boikarabello, ngoliso le mokhoa oa ho kenya lifaele, ho ngolisoa, matla le bophara ba kotlo, joalo-joalo. Tsamaiso ea tsamaiso ea indasteri ea litlolo e sebetsa ka saense, e tloaelehileng le e sebetsang hantle, 'me e hatisa haholo polokeho ea sehlahisoa le boleng bo phahameng.Ho tloha qalong ea Moralo oa 14 oa Lilemo tse Hlano, maano a kang Mehato ea ho Ngolisa le ho Fihla Litlolo, Maemo a Tekolo ea Litlaleho tsa Tšebeliso ea Sehlahisoa sa Litlolo, Mehato ea Tlhokomelo le Tsamaiso ea Tlhahiso le Ts'ebetso ea Litlolo, Maemo a tsamaiso ea boleng. ea Tlhahiso ea Litlolo, le Mehato ea Tsamaiso ea Tlhokomelo e Ntle ea Litlolo e fanoe ka tatellano, e lekantseng le ho lokisa likarolo tse fapaneng tsa indasteri ea litlolo.E tšoantšetsa hore naha ea rona e okametse indasteri ea litlolo ka thata le ho feta.Qetellong ea 2021, China Fragrance & Fragrance Cosmetics Industry Association e fetisitse Leano la 14 la Lilemo tse Hlano bakeng sa Indasteri ea Litlolo ea China, e hlokang ho fokotseha ho tsoelang pele ha lekhalo la ho ikamahanya le maemo pakeng tsa nts'etsopele ea indasteri le litlhoko tsa taolo, le ho tebisa ntlafatso ea sebopeho sa phepelo e thehiloeng ho nchafatso le botjha.Ntlafatso e tsoelang pele ea maano le melaoana e amanang le litlolo, ntlafatso e tsoelang pele le nts'etsopele ea indasteri, le ntlafatso e tsoelang pele ea likhoebo tsa lehae tsa litlolo li tla tataisa le ho khothaletsa nts'etsopele ea boemo bo holimo ea indasteri.
3.5 Lihlahisoa tsa ho khutlisa, tlhokomelo ea letlalo e sebetsang e ratoa
Tšebeliso butle-butle e khutlela ho rationality, 'me lihlahisoa li khutlela boleng le katleho.Ho latela lintlha tsa lipatlisiso tsa IIMedia, ka 2022, seo bareki ba Machaena ba se lebelletseng haholo ho nts'etsopele ea indasteri ea litlolo ke ho lelefatsa nako ea phello ea sehlahisoa, mme sekhahla sa tumello se ka holimo ho 56.8%.Taba ea bobeli, bareki ba Machaena ba ela hloko haholoanyane phello e kopaneng ea litlolo, e leng karolo ea 42.1% ea kakaretso.Bareki ba nka bohlokoa haholo ho phello ea litlolo ho feta lintlha tse kang lebitso, theko le papatso.Ka kakaretso, ka tsoelo-pele e tloaelehileng ea indasteri, boleng ba sehlahisoa le theknoloji li tsoela pele ho ntlafatsa, tšebeliso ea litlolo e tla ba e utloahalang, phello ea sehlahisoa, phello ea motsoako, lihlahisoa tse amohelehang tsa theko li na le melemo e mengata ea 'maraka.Kamora ntoa ea mebaraka, likhoebo tsa litlolo li fetohetse ntoeng ea mahlale le thekenoloji, li eketsa matsete a lipatlisiso le nts'etsopele, ho ntlafatsa katleho ea sehlahisoa le ts'ebetso, e le ho nka likarolo tse ngata 'marakeng o mocha oa bareki.
Mmaraka oa China o sebetsang oa tlhokomelo ea letlalo o atlehile ho ea pele mme o lebelletsoe ho boloka nts'etsopele e potlakileng lilemong tse 'maloa tse tlang.Lintlha tse tsoang ho Huachen Industry Research Institute li bonts'a hore ho tloha 2017 ho isa 2021, sekhahla sa 'maraka sa indasteri ea tlhokomelo ea letlalo ea China se holile ho tloha ho li-yuan tse limilione tse likete tse 13.3 ho isa ho li-yuan tse limilione tse likete tse 30.8, ka sekhahla sa kholo ea 23.36%.Leha a bile le litlamorao khafetsa tsa COVID-19, 'maraka oa lihlahisoa tsa tlhokomelo ea letlalo o ntse o boloka kholo e potlakileng.Nakong e tlang, ha ts'usumetso ea seoa sena e fokotseha butle-butle, ts'epo ea bareki butle-butle e khutlela ho tloaelehileng, tlhoko e sebetsang ea tlhokomelo ea letlalo e tla etsa hore motho a hlaphoheloe, ho latela ponelopele ea Setsi sa Patlisiso ea Moruo ea China, sekhahla sa 'maraka sa tlhokomelo ea letlalo sa China se tla fihla ho li-yuan tse limilione tse likete tse 105.4. ka 2025, ho theosa le libilione tsa sekala, CAGR e lebelletsoe ho ba holimo ho 36.01% nakong ea 2021-2025.
4. Ketane ea indasteri ea litlolo le lik'hamphani tsa bohlokoa tse amanang
4.1 Ketane ea Indasteri ea Litlolo
Letoto la rona la indasteri ea litlolo le kenyelletsa lisebelisoa tse tala tse holimo, lihlahisoa tse bohareng, le liteishene tsa thekiso tse tlase.Ho ea ka tebello ea Setsi sa Lipatlisiso sa Moruo oa China le Kosi Stock, indasteri ea litlolo ke eona haholo-holo barekisi ba thepa ea litlolo le barekisi ba thepa ea ho paka.Har'a tsona, lisebelisoa tse tala tsa litlolo li kenyelletsa matrix, surfactant, ts'ebetso le likarolo tsa tekheniki, lisebelisoa tse sebetsang ka mekhahlelo e mene.Barekisi ba thepa ea litlolo ba na le tokelo e fokolang ea ho bua, haholo-holo ka lebaka la khaello ea bona ea theknoloji, tlhahlobo le liteko, lipatlisiso le ntlafatso ea ntlafatso le lintlha tse ling.Indasteri ea litlolo bakeng sa bohareng ba cha, ka kakaretso indasteri ketane ka boemo bo matla.Lihlahisoa tsa litlolo li ka aroloa ka lihlahisoa tsa malapeng le lihlahisoa tse tsoang linaheng tse ling.Ba hlahelletseng haholo ts'ebetsong ea tlhahiso, ho paka lihlahisoa, ho bapatsa le ho phatlalatsoa, joalo-joalo, ba na le phello e matla ea lets'oao le bokhoni ba boleng bo holimo ba sehlahisoa.Karolo e tlase ea indasteri ea litlolo ke bafani ba liteishene, ho kenyeletsoa likanale tsa marang-rang tse kang Tmall, Jingdong le Douyin, hammoho le likanale tse kantle ho marang-rang tse kang mabenkele a maholo, mabenkele le liakhente.Ka tsoelo-pele e potlakileng ea Marang-rang, likanale tsa marang-rang li fetohile mocha oa pele o moholo oa lihlahisoa tsa litlolo.
4.2 Likhamphani tse thathamisitsoeng tse amanang le ketane ea indasteri
Likhamphani tsa indasteri ea litlolo li thathamisitse haholo-holo tse tsepamisitsoeng bohareng le holimo.(1) Ho ea holimo ho ketane ea indasteri: ho ea ka karohano ea thepa, bafani ba thepa e tala ba fana ka hyaluronic acid, collagen, tatso, joalo-joalo. Har'a bona, baetsi ba hyaluronic acid ke Huaxi Biological, Furuida ea Lushang Development, joalo-joalo, phepelo ea collagen ke Chuanger Biological, Jinbo Biological, joalo-joalo, phepelo ea lik'hemik'hale tsa letsatsi le letsatsi le likhoebo tse nkhang hamonate, ho kenyeletsoa Kosi Shares, Huanye spices, Huabao Shares, joalo-joalo. butle-butle e hōlile 'me lik'hamphani tse ngata li thathamisitsoe ka katleho.Ka mohlala, 'marakeng oa A-share, Pelaya, Shanghai Jahwa, Marumi, Shuiyang, Betaini, Huaxi Biology, joalo-joalo,' marakeng oa lichelete oa Hong Kong, Juzi Biology, Shangmei Shares, joalo-joalo.
Nako ea poso: Apr-04-2023
